Thanksgiving is more than just a holiday—it's a time for family, gratitude, and connection. For decades, brands have used this special time of year to craft unforgettable advertising campaigns that resonate with audiences on a deeply emotional level. From heartfelt messages to clever humor, these Thanksgiving ads have stood out as some of the most memorable of all time. Let’s take a look at the campaigns that captured the holiday spirit and left a lasting impression.

1. REI’s #OptOutside Campaign (2015)

REI turned heads in 2015 with a groundbreaking move: closing all its stores on Black Friday. Instead of encouraging consumers to shop, the outdoor retailer launched the #OptOutside campaign, urging people to spend time outdoors with family and friends.

This bold statement not only aligned perfectly with REI’s values but also inspired millions to embrace nature over consumerism. The campaign went viral, fostering a movement that’s still recognized today.

2. Butterball’s Turkey Talk-Line (1981–Present)

Cooking the perfect Thanksgiving turkey can be daunting. Butterball addressed this common holiday stress with the introduction of its Turkey Talk-Line in 1981. This hotline provided expert advice to help home cooks navigate turkey preparation with ease.

Over the years, the Turkey Talk-Line has become an iconic part of Thanksgiving, reinforcing Butterball as a trusted and reliable brand in holiday kitchens.

3. Coca-Cola’s "Share a Coke" Thanksgiving Campaign (2017)

Coca-Cola has a knack for connecting its products with moments of joy and togetherness, and its Thanksgiving campaign in 2017 was no exception. With personalized bottles featuring names and words like "Family" and "Grateful," Coca-Cola encouraged consumers to share a Coke with loved ones during the holiday.

This campaign seamlessly tied into Thanksgiving's themes of gratitude and connection, making it a hit with audiences.

4. Publix’s "Head of the Table" (2014)

Publix is known for its emotionally driven holiday ads, and its 2014 Thanksgiving commercial, "Head of the Table," stands out. The ad follows a young girl preparing for her first Thanksgiving as "head of the table," blending humor with heartfelt moments.

Publix perfectly captured the importance of family traditions and the warmth of coming together for Thanksgiving, leaving viewers misty-eyed and smiling.

5. Stove Top’s "Thanksgiving Dinner Pants" (2017)

Stove Top brought humor to the holiday table with its 2017 campaign for "Thanksgiving Dinner Pants." These stretchy-waist pants, designed specifically for post-feast comfort, were both practical and hilarious.

The lighthearted campaign quickly went viral, striking a chord with consumers who appreciated its playful take on Thanksgiving indulgence.

6. Edeka’s "Time" (2015)

Edeka, a German supermarket chain, took a poignant approach with its 2015 Thanksgiving ad, "Time." The commercial tells the story of an elderly man who fakes his own death to bring his family together for the holiday.

The emotional ad highlighted the importance of cherishing time with loved ones, making it a powerful reminder of what Thanksgiving is all about.

7. Samsung’s "Unwrap the Feels" (2016)

Samsung celebrated Thanksgiving by showcasing the joy of shared experiences through technology. In its 2016 ad, "Unwrap the Feels," Samsung captured the reactions of people experiencing virtual reality for the first time during the holiday season.

This campaign emphasized the magic of new technology while staying rooted in the emotional connections that Thanksgiving fosters.

8. Robert De Niro and Billy Crystal Promote NYC Tourism (2001)

In the wake of 9/11, Thanksgiving 2001 carried an extra layer of significance. New York City sought to recover and rebuild its spirit, and an ad featuring Robert De Niro and Billy Crystal encouraged Americans to visit the city.

The campaign was a heartfelt plea to support NYC tourism and an inspiring reminder of the strength and resilience of community during challenging times.

Why These Ads Work

The success of these ads lies in their ability to tap into the emotional core of Thanksgiving. Here’s what they all have in common:

• Relatable Themes: From gratitude to family togetherness, these campaigns reflect universal emotions that resonate deeply with viewers.

• Authenticity: Each ad aligns closely with the brand’s values, building trust and loyalty with its audience.

• Memorable Storytelling: Whether humorous or heartfelt, these ads tell compelling stories that stick with consumers long after Thanksgiving.

Key Takeaways for Marketers

If you’re planning your next Thanksgiving campaign, here are some lessons to keep in mind:

1. Highlight Gratitude: Thanksgiving is the perfect time to show appreciation for your customers or community.

2. Use Emotion to Your Advantage: People remember how your campaign made them feel. Focus on creating an emotional connection.

3. Think Outside the Box: Bold moves, like REI’s #OptOutside, can set your brand apart and create a lasting impact.

4. Be Authentic: Stay true to your brand’s mission and values to build trust and relatability.

Thanksgiving is more than a marketing opportunity; it’s a chance to connect with your audience on a meaningful level. These memorable campaigns serve as inspiration for creating advertisements that not only capture the holiday spirit but also build long-term brand loyalty.

Whether you’re aiming for humor, heart, or something in between, the key to a successful Thanksgiving campaign is staying authentic and tapping into the themes that make the holiday so special. Use these iconic ads as a guide, and you might just create the next unforgettable Thanksgiving moment.